UAMASTER is the Perfect Blend of Futuristic Vision and Fresh Ideas : Eugen Shevchenko

The systematic approach and impeccable services of UAMASTER gain a prominent position in the IT sector. This article is the compilation of an interview of Eugen Shevchenko(CEO of UAMASTER) with the GoodFirms team highlighting the acumens of the company under his leadership. 

Ukraine-based digital agency UAMASTER delivers complete internet marketing services that enable clients to experience the maximum profit from their internet projects. Since 2004, the company has been working in online communications and has performed advertising campaigns for 700+ customers from 17 countries. 

The experienced and dedicated team of experts leaves no effort to provide exceptional results to valued clients. This ROI (Return On Investment) oriented digital agency combines strong innovative and performance marketing skills to meet the clients’ business requirements.  

Further, the team focuses on the clients’ long-term relationships and strategic results for the clients. The customer-centric and result-driven solutions of the company have enabled it to occupy the esteemed place among the list of top advertising companies in Ukraine at GoodFirms.

Team GoodFirms had the opportunity to converse with the company’s CEO and Founder, Eugen Shevchenko, and learn about his company’s success story, and he expects his company to move forward.

While asking about the company and briefly explaining his role within the organization, Mr. Shevchenko stated that UAMASTER is a renowned digital agency specializing in brand performance marketing. The team of professionals combines the approaches and tools of performance and branding campaigns to deliver high-quality business solutions to clients. The company possesses five business units- a digital unit (core unit), a creative agency, web development, a recruiting agency that manages marketing and digital stuff, and a school of digital advertising.

The CEO added that in 2004, he founded the UAMASTER when most companies relied on offline communications. 

Success Story of the company 

Mr. Shevchenko reminisces that as an employee, he already had gained experience in several industries, first as a marketer and then as a CMO. He holds a master’s degree in marketing, and digital marketing has always interested him. Since 1999, he has been employing Internet Advertising to promote goods and services. At that point, Facebook, YouTube, and Google Ads were nonexistent. But display advertising, PR, and SEO were in the picture.

In one of the software companies, he worked as the CMO, where he dedicatedly devoted more than half of his working time to digital communications. Eventually, he made up his mind to do digital marketing. 

In August 2004, the UAMASTER agency was founded. The agency started working with the USA’s advertisers in 2005. Subsequently, the company got clients from the European Union, Canada, Australia, UAE, and South Korea. 

Interestingly, the company has profound experience conducting advertising campaigns in 65 countries.

Type of Business 

When questioned about the company’s business model, Mr. Shevchenko answered that their professionals specialize in delivering impeccable solutions that include  planning and executing digital marketing strategies, PPS management, creative web/app development, web analytics, SEO, email marketing, and more.

Besides that, the company outsources many of their tasks on their clients’ request like content writing and translation, 3D modeling, and shooting advertising videos. 

Out-of-the-box approach 

Mr. Shevchenko elucidated how the company distinguishes itself from the competition by stating:

• The company has brand performance marketing experts, and the combination of performance and branding enables the company to solve the most difficult tasks of the clients. In classical marketing, the team holds a strong background and employs mathematical models to plan and analyze campaigns. Thus, it provides good results to advertisers.
• The company implemented projects in 65 countries of the world, a unique experience valued by customers who wish to enter new markets or plan global expansion.
• At Ukrainian prices, the company offers world-class services. It delivers an excellent ratio of digital expertise and cost. Clients from the USA, Canada, and Europe appreciate the prices that are worth the services delivered.

Industries Served

Team GoodFirms enquired with Mr.Shevchenko regarding the industries they generally cater to. The CEO declared that for the last 18 years, the team has been working with all legal industries and holds sound experience in e-Commerce, FMCG(Fast Moving Consumer Goods), the financial sector(banks, insurance companies, crypto market), pharmaceutical market, medical services, IT and electronics, B2B goods and services, real estate, automotive, NGOs.

Moreover, the company’s portfolio includes projects for well-recognized brands like Cisco, Dell, Microsoft, Samsung, Pfizer, International Ukrainian Airlines, Yves Rocher, Epson, Huggies, and Pandora, to name a few. 

One of the most noteworthy attributes of the company is that it focuses on long-term strategic partnerships with its clients. Remarkably, some clients have been associated with the company for 5-7 years and over a decade.

The CEO further added that the company offers PPC management services and advertising in Google Ads, Facebook Ads, Twitter, LinkedIn, and TikTok. The company holds the status of Google Premier Partner and Meta Badged Business Partner(ex-Facebook Preferred Partner). For the clients’ convenience, the team offers access to beta versions of new Google Ads advertising tools and extended support in Google Ads and Facebook Ads. 

Apart from these services, the company delivers web analytics, advertising of mobile applications, SEO, email marketing, and UX audit.

Customer Satisfaction Rate

When it comes to discussing customer satisfaction rate, Mr. Shevchenko stated that the company conducts customer surveys. Indeed 12 out of 13 companies recommend UAMASTER as a reliable digital marketing contractor. A significant portion of the new clients come from referrals and from the employees of companies with whom UAMASTER has currently worked with or has previously worked. 

Besides, the devoted team members cater to the clients’ queries and issues by choosing a convenient communication channel. Some clients prefer daily communication via messenger – WhatsApp, while others prefer emails. Even the professionals make a monthly video call to discuss the results of the previous campaign and discuss the future plan.

Below mentioned review indicates that UAMASTER believes in offering top-notch solutions to its clients and strives hard to build long-term relationships with them.

Payment Structure 

While talking about the payment structure, Mr.Shevchenko remarked that the company prefers to work at an hourly rate, serving as the largest transparent and honest model for the company and the clients.

The specialists have worked with clients with advertising budgets (consisting of money that Google Ads, Facebook Ads, or other advertising services will receive) ranging from $10,000 to $2 million per month. The agency fee starts at $1000 for PPC management. The agency fee is less than the advertising budget because the company works hourly.

In 2021, the company received the smallest payment of $150 for fixing an error in the Google Analytics settings for cosmetics eCommerce from California. The largest advertising budget is 2 million dollars per month, and the maximum agency fee charged to some clients is 100,000 per year for some clients. 

While summing up the interview, the CEO was asked where he sees his company in the next ten years. He pleasantly replied that he desires to have many advertisers from all over the world experience top-quality service. He further expressed that the company’s hard work will contribute to the victory of Ukraine and the restoration of the country by attracting funds and creating new jobs.

To explore the futuristic thoughts of UAMASTER CEO – Mr. Shevchenko, you can go through his detailed interview published on the GoodFirms platform. 

About GoodFirms

Washington, D.C.-based GoodFirms is an innovative B2B Research and Reviews Company that extensively combes the market to find business services agencies amongst many other technology firms that offer the best services to their customers. GoodFirms’ extensive research process ranks the companies, boosts their online reputation, and helps service seekers pick the right technology partner that meets their business needs.

 About the Author

Working as a Content Writer at GoodFirms, Anna Stark bridges the gap between service seekers and service providers. Anna’s dominant role is to figure out company achievements and critical attributes and put them into words. She strongly believes in the charm of words and leverages new approaches that work, including new concepts that enhance the firm’s identity.